If the headline is this important, so is the person writing it.
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How Can YOU Get People To Share Your Stories On Social Media?
The top 3 theories I use to increase sharing on social media
What Star Trek Taught Me About Viral Media
“The key to making a good forecast is not in limiting yourself to quantitative information.” — Nate Silver, America’s most successful statistician, looking dapper in 2014. A lot of energy and a… Read more “What Star Trek Taught Me About Viral Media”
Case Study: Upworthy’s Most Viral Video Of All-Time
In 2013, Upworthy made a 22-minute video of a teen musician, Zach Sobiech, losing his battle to a rare form of cancer go viral— but this video wasn’t supposed to go viral.
The Little Sentence That Changed My Life
In 2009, I was in grad school at The University of Pennsylvania, studying non-profit leadership in the School of Social Policy. My academic advisor, Dr. Kenwyn Smith, was a short, fiesty, grey-haired, brilliant, Australian who had a propensity towards sweater vests. He also had a propensity for leading classes that combined (mostly male) Wharton business students with (mostly female) School of Social Policy students.
