Case Studies
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I Tested Artists, Journalists, Moms, Comedians, Engineers. Which Group Was The Best At Headline Writing?
If the headline is this important, so is the person writing it.
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How Can YOU Get People To Share Your Stories On Social Media?
The top 3 theories I use to increase sharing on social media
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What Star Trek Taught Me About Viral Media
“The key to making a good forecast is not in limiting yourself to quantitative information.” — Nate Silver, America’s most successful statistician, looking dapper in 2014. A lot of energy and a lot of resources are being put into third party tools that help us utilize big data for “better” media. (I’ll put “better “in quotes here because sites are […]
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Case Study: Upworthy’s Most Viral Video Of All-Time
In 2013, Upworthy made a 22-minute video of a teen musician, Zach Sobiech, losing his battle to a rare form of cancer go viral— but this video wasn’t supposed to go viral.
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The Little Sentence That Changed My Life
In 2009, I was in grad school at The University of Pennsylvania, studying non-profit leadership in the School of Social Policy. My academic advisor, Dr. Kenwyn Smith, was a short, fiesty, grey-haired, brilliant, Australian who had a propensity towards sweater vests. He also had a propensity for leading classes that combined (mostly male) Wharton business students with (mostly female) School of Social Policy students.
SARA CRITCHFIELD 