I Tested Artists, Journalists, Moms, Comedians, Engineers. Which Group Was The Best At Headline Writing?
If the headline is this important, so is the person writing it.
In 2009, I was in grad school at The University of Pennsylvania, studying non-profit leadership in the School of Social Policy. My academic advisor, Dr. Kenwyn Smith, was a short, fiesty, grey-haired, brilliant, Australian who had a propensity towards sweater vests. He also had a propensity for leading classes that combined (mostly male) Wharton business students with (mostly female) School of Social Policy students.