Speaking Events
Sara often speaks or conduct trainings at industry conferences on growth, social media, and virality. Her past appearances have included the White House, the National Credit Unions Annual Conference, Personal Democracy Forum, SXSW, VIVID Sydney, CO-OP Think, the National Association of Realtors, Netroots Nation, and lecturing at USC’s Annenburg School for Journalism.
The Big Data Secret That No One Is Talking About - Yet
"There's a lot of resource, tools, money, and time being put into data and analytics. We need to put that same amount of resource and time and attention into emotional data, our emotional data. We need to infuse it into our workflow."
The Secret to Making Your Content Go Viral From Upworthy
"Your primary audience is your reader's friends, not your reader."
Avoid Best Practices If You Want To Grab Attention
"You have to think about the way the content is packaged and the way the content is distributed."
How Does Love Grow?
"What if Silicon Valley was a place where instead of trying to grow our user base, we wondered how to grow love?"
For a Bolder Narrative: Embrace Data, but Stay Human
"The thing I really want people to take away is to embrace data, but to stay human."
Purpose Isn’t Trendy; It’s Good Business
"There is no greater reason your members will share you with their friends than because of your purpose, even more so than being the best deal in town."